The concept and character development for the various components of this application stemmed from its mission to provide personalized fitness feedback based on user preferences. Using advanced computer vision and artificial intelligence, Flexion analyzes your exercise form in real-time, helping you lift safer, train smarter, and achieve results faster.
Flexion
2025
The “eye” symbol represents the analysis function of the app. By ‘squinting’ or ‘dilating’ the pupils using motion graphics, it reinforces the idea that the app is actively examining and responding to user input. This, along with color, also helps establish the different trainer personas.
