This brand identity pertains to the “Live from NYPL” lecture series. This series is a staple of the New York Public Library programming and has garnered a lot of support from the community. The goal of this rebrand is to appeal to the current demographic that frequents this series while simultaneously appealing to younger audiences. In doing so, there is an opportunity include a larger range of perspectives at these events.

In order to achieve this, the following choices will remain true to the classic imagery we tend to associate with the New York Public Library, such as the iconic lion statues. However, this will be infused with some playful and vibrant colors and illustration styles. This combination will hopefully grab the attention of younger audiences while retaining the following that the event has acquired over the years.